J. Scott Carr – President & CEO
Scott Carr drives the company's strategy and leads our world-class team, drawing on more than 25 years of experience delivering traceability, brand security, and large-scale data management products and solutions. Scott is a foodie and was drawn to YottaMark as the company was launching the HarvestMark food traceability platform. An expert in traceability and product identification, Scott spent the 11 years prior to joining YottaMark at Digimarc Corporation (NASDAQ: DMRC), a company he helped found and take public. There he built software-as-a-service businesses to track and manage digital content, and he led the division that deployed a global system to deter digital counterfeiting of currency. Prior to joining Digimarc in 1996 Scott was VP, Marketing for nCube, a leader in metropolitan class video-on-demand solutions, and prior to nCube Scott held various software engineering and business development positions at computer system, semiconductor, and manufacturing companies. Scott sits on the Board of the Produce Marketing Association Foundation for Industry Talent, a produce industry non-profit. He is an inventor on 40 US patents on digital watermarking and its applications. Scott holds a BS in Computer Science from Oregon State University, and an executive MBA from the Stanford/AeA program.

Elliott Grant, PhD – Founder, Chief Marketing Officer
Elliott Grant is responsible for all aspects of the company's marketing execution, product and solution definition, branding, and user experience. He founded YottaMark with the vision that giving products a unique identity is the foundation for real-time supply chain insights and recall management, as well as a powerful platform for brand owners to create new consumer connections. Prior to starting YottaMark, Elliott was VP of Operations for a $250M food-packaging manufacturer and was an engagement manager at McKinsey & Company. He holds a PhD in Engineering from Cambridge University. In 2008 Elliott was recognized as one of the top “40 Under Forty” in the Produce Industry for his work in food traceability, in 2009 he was selected by Silicon Valley Business Journal as one of the 40 leading executives under the age of 40, and in 2010 was selected by the Packer as one of the top 25 executives in the produce industry. Elliott is the inventor of the VoiceCode solution, now part of the product industry traceability standard, and has been awarded numerous patents on traceability.

Paul Gifford – Chief Operating Officer
Paul Gifford is responsible for the execution of our strategy, and has overall responsibility developing and delivering our products, providing our customers with world class support, and operating our cloud-based traceability and supply chain insights platform. Paul is a proven leader with over 30 years of experience growing and developing high tech companies. He was CEO and founder at ProjectDX where he delivered solutions to finance and trace sustainable energy programs. He was also founder and CEO of 4Home Media, Inc. Paul previously held President and COO positions for Digimarc Corporation (NASDAQ: DMRC) and Andromedia (sold to Macromedia). Paul started his career as an electrical engineer, and held engineering and executive leadership positions at Sequent Computer Systems. Paul holds a BS and an MS in Electrical Engineering from Rochester Institute of Technology and an executive MBA from the Stanford/AeA program.

Randall Freeman – VP, Retail
Randall Freeman is responsible for sales of traceability and supply chain insights offerings to retail customers. Randall started his career in the produce industry as the national sales manager for Tanimura & Antle, Inc. With nearly 28 years of experience in the fresh produce and food industries, he was most recently responsible for U.S. sales for IFCO Systems, a leading provider of reusable plastic containers and associated logistics in over 180 countries. Prior to IFCO, he served as the director of sales for Del Monte Foods, Inc., where he started and built a $140M business distributing Del Monte products to retail and club stores. Randall also owned and operated a food start-up, which was awarded the global licensing rights to the Sunkist brand to market, sell, and distribute a line of fresh-cut fruit products in the premium cut fruit category throughout North American and Middle Eastern markets. He has served on the board of directors for the Produce Marketing Association, and the Fresh Produce and Floral Council. He holds a bachelor's degree from California State University at San Diego.

Todd Laurence – VP, Latin America
Todd Laurence is responsible for YottaMark's sales across Latin America. He has over 20 years of experience in enterprise software sales, supply chain management, and professional services. Prior to YottaMark, Todd was with i2 Technologies, a provider of advanced supply chain software, where he held a variety of sales leadership roles, including managing sales teams across North America and Europe for the retail and consumer industries business unit. Previously, he served as a director of sales at Vivecon, a company that pioneered on-demand software solutions to help companies manage risk and uncertainty in their supply chains. Todd began his sales career at Oracle as a global accounts manager, where he sold the first multi-year, managed services, fully hosted enterprise ERP deal in the company's history. He received his MBA with distinction in operations and technology management from The Anderson School of Business at UCLA and a bachelor's degree in economics and international relations from Princeton University.

Sean Calhoon – VP, Programs
Sean Calhoon is responsible for program management, customer support, product delivery, and solution engineering for all of our customer programs. Prior to joining YottaMark Sean spent nine years at Digimarc Corporation where he was responsible for leading hardware and software product development across the company’s product lines. He was instrumental in delivering a global anti-counterfeiting system; audio and video copyright protection solutions; secure ID and brand protection solutions. Prior to Digimarc Sean was the Director of Engineering for OnLive, a software company specializing in web-based training and customer support, where he released products that achieved an installed base of over 30 million units. Sean has previously held management positions in software engineering for Intel, Mulisoft, and ADP Dealer Services. Sean holds a Bachelor of Science degree in Computer Science with honors in Mathematics from Southern Oregon State College.

William Hoover – VP, Finance
William (Bill) Hoover leads the company's finance, procurement, and order fulfillment functions. With has over 20 years of experience in financial management, M&A, and operations leadership. Prior to joining YottaMark, he was the vice president of finance for the San Francisco-based genetic counseling company DNA Direct. Prior to that, Bill was the vice president of finance and operations for Five Across (sold to Cisco), Inc., a social networking and online community building company, as well as Cyanea Systems Corp. (sold to IBM), an application management software development company. Bill also served as vice president of integration for SelectBuild Construction, Inc., a publicly traded construction services company where he spearheaded an acquisition integration process for nine newly acquired companies and two operational mergers, which resulted in the addition of 9,000 employees and annualized revenue growth from $1B to over $2B. He started his career in the financial industry at Arthur Andersen and has also held management positions at PlanetRx.com and B2SB Technologies Corp. Bill holds a Bachelor of Science degree in business administration from the University of California, Berkeley.