The purpose of the Brand Protection Alliance is to provide a comprehensive range of authentication, prevention and security solutions to the global consumer products market by implementing a systematic approach that includes and incorporates:

• Proven leading edge and emerging technologies.
• Affordable and proactive detection and prevention programs.
• Brand owner and package converter education.
• Verifiable and sustainable results for the brand owner.
• Ongoing refinement to ensure that solutions remain effective.

An effort by the U.S. Chamber of Commerce to tackle the growing threat of counterfeits to consumers and brand owners in the United States . YottaMark is participating on an emerging technology task force.

NASPO is a standard setting and certification organization supported by many of the leading consumer goods and pharmaceutical suppliers. These brand owners are starting to require NASPO certification for suppliers. Intel Corporation already requires NASPO certification for suppliers of its security solutions.